MKT501 Assignment # 1 Solution:

Discuss the supply chain management system of Metro Cash & Carry and which segment of the market is being attracted by the Metro Cash & Carry.Metro Cash & Carry is an international market leader in the sector of self-service wholesale and at the same time also one of the growth drivers of METRO *****.A mature, efficient and internationally reproducible concept guarantees the successful tapping of new markets. The assortment and services offered by Metro Cash & Carry are geared to meeting the specific needs of professional customers. At 655 stores in 29 countries the company offers a broad selection of high-quality goods at wholesale prices to customers such as hotel and restaurant operators and small to medium-sized retailers.The business of Metro Cash & Carry aims at professional commercial customers such as hotel, restaurant and Kiryana stores, caterers and small food retailers, hospitals, authorities, and to an increasing extent also service providers. Metro Cash & Carry is a one-stop-shopping solution for everything they need. The company offers assortments, services and store architectures tailored to their specific requirements. A restaurant owner, for example, can buy fish or vegetables as well as kitchen equipment and office supplies. The unique business-to-business concept also caters to the professional work schedule with extended opening hours of up to 16 hours a day. By this means Metro Cash & Carry is the perfect partner for professional customers in 29 countries.In Pakistan Metro Cash & Carry is offering a wide range of high-quality goods under the brand names Metro. One of Metro Cash & Carry’s unique selling propositions is its great competence in terms of freshness. An efficient supply chain and a *****-wide standardized quality assurance system ensure that customers have a broad choice of fresh fish, meat, fruits and vegetables every day. In addition, a wide range of non-food articles is available with a focus on restaurant supplies, household goods, stationary and multimedia. Good value for money and the consistent availability of high-quality goods contribute to the global success of the Metro Cash & Carry sales concept.

2. Compare this modern trade outlet (Metro Cash & Carry) with traditional setup.Metro Cash & Carry modern trade & Traditional Wholesale trade difference1) Only commercial customers are allowed to purchase at METRO Cash & Carry1) In traditional wholesale any customer can purchase in bulks 2) All customers are registered and provided with a customer card2) No need for any type of customer card3) Working hours at METRO Cash & Carry, Monday to Saturday: 7:00am to 11:00pm. Sunday: 11:00 am to 8:00 pm3) Mostly traditional wholesale market open at 9:00 am and no specific time for closing stages4) Customers select their merchandize at the centre in the quantities they need, pay in cash (no credit option) and transport it all back to their businesses by themselves.4) Customers select their goods pay in cash and some time also in credit card most of time wholesaler provide transport faculty 5) Parking facilities are available for customer5) No parking facilities available 6) All product categories are offered on a permanent basis and in large quantities6) It is not necessary that all product categories are offered on permanent basis 7) Customer can purchase goods more flexibly and at more favorable prices7) Every wholesaler has it’s own price of there goods8) In the food range, freshness is the first priority8) It is not necessary in wholesale business 9) In non-food, Metro Cash & Carry offers only products that are up-to-date in terms of technology and design, and meet all safety standards.9) Most of the wholesaler do but not all10) With over 10,000 non-food articles, METRO Cash & Carry Pakistan (Pvt.) Ltd. offers one of the largest assortments of non-food articles under one roof in Pakistan with detailed attention paid to quality, guarantees and after-sales service.10) It is not necessary in wholesale business that they deal in all non-food articles, most of the wholesaler deal in one or two categories of product.